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How We Work
Ed Kerry offers clients a high degree of flexibility in approaching the copywriting phase of the creative process. We listen carefully to what you tell us about your communication needs. And we do whatever homework it takes to firmly grasp and clearly frame your message.
- We meet with you and your colleagues to discuss key selling points and what your competition is saying and doing.
- We ask probing questions about how your product or service works to get a thorough understanding of its features and benefits, and what sets it apart.
- We may ask you to give us your sales pitch or simply tell us the main reasons why you think potential customers should buy what you have to offer.
- We are committed to developing good relationships with designers and art directors because we believe that any communication, whether on paper or online, does a better job when copy and graphics work together.
If you already have developed copy content for one or more communications vehicles, we offer professional editing and polishing services to ensure that your key messages are communicated clearly and memorably.
The Kinds of Things We Do
Ed Kerry can work with you on any or all phases of creative project development, from concept and positioning to initial draft, copy refinement, and final print or online files. We are very experienced in developing a wide array of communications vehicles, including:
- Web sites
- Print ads
- Brochures
- Flyers
- Newsletters
- Catalogs
- Direct mail
- Publication inserts
- Packaging
- Fact Sheets
- White Papers
Please contact us to discuss your particular copywriting needs.
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